It’s not just traditional advocates and stakeholders who are fed up with Senate inaction on marijuana legalization. Even the ice cream giant Ben & Jerry’s is calling out senators for failing to advance reform.

In the run-up to the unofficial cannabis holiday 4/20 (on April 20), the company is launching a campaign in partnership with the ACLU, asking fans to “take action” by putting pressure on the Senate to follow the lead of the House and pass a bill to end prohibition.

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